When people hear that something big has happened, nobody wants to just read about it. We have a TV, a radio, internet… and thus we want to get informed by all these means. Storytelling has quickly evolved in the last years thanks to the 2.0 technologies. Online newspapers reporters have had to learn how to shoot video, how to edit audio, how to take good photographs, because only text is just not enough anymore. Readers are not just readers anyore, they are users.
Here are some examples of multimedia storytelling of The New York Times:
- Murakami´s Tokyo: to cover different aspects of this ovelist´s life, the reporter traveled to Tokyo and explored some of the places the writer had been in and had influenced his work. Users can not only see a photo of the place, but also read the extract from Murakami´s books where he talks about them, listen to the reporter´s comments on site and finally read the whole story.
- One roof, three generations: when reporters found out that, according to the Census Bureau, 10 percent of households in NYC span three generations or more, they decided to cover this story humanizing it, that is, presenting the users a real family that lives like this. To do so, they spent one afternoon with the Lee family, shot what happened in every floor´s living room, shot short videos where every family member introduces himself and wrote a short description of every floor´s members.
- The 33 Chilean miners, now and then: follow-up stories are important, because they allow the readers to analyze the importance of what happened in the past. In this case, starting from all the miner´s photographs, readers can just click on them to knowhow they were when they were rescued one year ago, and their current status. Users can also watch a short video of their rescue. However, I think some audio and photographs would enrich the story.